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Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.

Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.

Online dating services also differ widely in their revenue streams.

As someone who has been an online dating coach since 2003, I’d venture to guess that I’ve not only seen more usernames than just about anyone on the planet, but I’ve written more of them as well.

Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?

There’s nothing unique, memorable or distinguishing. One of my favorite usernames was The Goose Whisperer, written for a client named Bobbi in 2005. So if you’re wondering how to come up with a clever name that gets attention, and attracts a like-minded person with a great sense of humor, I have an exercise that can help you come up with usernames just like the ones I mention above.

Bobbi had a farm with geese in the yard and instead of using The Horse Whisperer, which was way too overdone, we changed one word to great effect. It’s in Volume 2 of my Finding the One Online audio series, and is the cherry on top of your new online dating experience.Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.In Finding the One Online, I give you 7 hours of audio, a 180 page transcript, a 35 page workbook – and tips on everything from choosing the right site, to writing a compelling online dating profile, to taking the right photos, to flirting effectively via email so that every single person will want to meet you in person. What’s the most memorable username you’ve ever seen on a dating site?